Integration Pathways for Traditional and Digital Media: An Innovative Exploration of Information Disclosure and Communication Models

With the development of digital technology, traditional media faces unprecedented challenges. The innovation of information dissemination methods and the rise of digital platforms have compelled traditional media to urgently seek pathways for transformation. This paper, from the perspectives of information disclosure and communication model innovation, explores the trends and coping strategies in the integration of traditional and digital media. Through analysis, it reveals how digital transformation can enhance the credibility of traditional media and emphasizes the importance of innovative communication formats such as short videos and social media interactions. It argues that traditional media must optimize information disclosure through digital platforms, improve transparency, and strengthen audience engagement to adapt to the new media environment.