The Influence of Goods Economy on Youth Consumption

As a product of emerging anime culture, goods cater to the consumption interests of young people. With the emergence of various types of goods in large quantities, the economic effects brought by the goods economy and the reasons behind its explosive growth are worth studying. This article investigates the relationship between goods economy and the consumption characteristics of young people. This article first elaborates on the origin of goods economy and its operating mechanism. By comparing with the fan economy and blind box economy, the paper then analyzes the marketing style of goods economy, that it can leverage the advantages of these two economies to achieve its own success. Goods can provide young consumers with sufficient emotional value, while being affordable and generating sufficient consumer appeal. Purchasing goods has increased the consumption frequency of young people, led to impulsive consumption, and intensified consumption comparison. Goods economy, therefore, has strong development prospects, which can drive commercial development and strengthen cultural promotion.