The Impact of Marketing Artificial Intelligence on Customer Attitudes Towards Using Palestinian Cellular Telecommunications Companies’ Products

This study focused on examining the effects of marketing artificial intelligence on customer attitudes towards the products offered by Palestinian cellular telecommunications companies. The study population includes customers of telecommunications companies in the city of Nablus .The study tool was distributed to a Purposive Sample of )357( individuals ,as chosen by the researchers .A total of 324 valid questionnaires were retrieved for statistical analysis. The study utilized a descriptive and analytical approach ,with the statistical program )SPSS( being employed .The study found that marketing artificial intelligence variables have a positive impact on customer attitudes towards use .The study proposed several recommendations ,one of which is to enhance the skills of workers in the cellular communications sector in utilizing artificial intelligence technologies .This can be achieved through intensive training courses focused on this field.