Analysis of physicians’ statements on electronic cigarettes in YouTube videos in Türkiye: a thematic content analysis

The findings reveal that physicians on YouTube predominantly adopt a cautious approach toward e-cigarettes, emphasizing their health risks and potential to perpetuate nicotine addiction. Marketing strategies targeting younger audiences were identified as a significant factor influencing public perceptions. These insights highlight the importance of health professionals engaging on digital platforms to address misconceptions and promote accurate, evidence-based information about e-cigarettes.