PRESERVING TRADITIONS THROUGH UPCYCLING: DESIGNING CLOTHES IN UKRAINIAN ETHNIC STYLE USING SECONDARY MATERIALS

Objective. The aim is to develop a design project of women's clothing that combines upcycling with Ukrainian ethnic fashion, contributing to the preservation of cultural traditions through the use of reused materials. Methods. The study employs synthesis and analysis methods of scientific and professional sources in the research direction. The research is conducted in accordance with principles of sustainable development. Applying patchwork techniques and modern corsetry methods allowed for creating volumetric spatial forms in line with the collection's concept. Results. The article introduces novel ideas concerning the decorative development of internal volumetric structures, color solutions of women's clothing models, and constructive-decorative and functional elements unified in the collection's models, including corsets, trousers, dresses, and skirts. An analysis of the consumer audience informed the development of a creative collection concept, providing a description of the future consumer's artistic image. A collection mood board for women's clothing was created, identifying new silhouette lines and internal form segmentation. Scientific novelty lies in advancing clothing design principles that merge upcycling technologies of textile materials with Ukrainian ethnic style, promoting both sustainable fashion and the preservation of Ukrainian cultural heritage. Practical value. The article offers a practical perspective on sustainable fashion, demonstrating how upcycling can effectively integrate with traditional Ukrainian ethnic design. It provides designers and educators with a foundation to create clothing that preserves cultural heritage while promoting environmental responsibility. This approach not only reduces textile waste but also enhances respect for Ukrainian cultural motifs, offering new pathways for innovation in eco-friendly fashion. A creative collection of women's clothing was crafted from a diverse range of products, including corsets, skirts, trousers, and dresses.