MANAGING THE DEVELOPMENT OF THE COMPANY’S INNOVATIVE ABILITIES IN THE CONTEXT OF DIGITALIZATION

The article considers the content of the innovative abilities of a company as a modern economic category, defines their elemental composition, issues of the development management and approaches to evaluation. The purpose of the article is to develop scientific knowledge about the innovative activity of a company in the direction of determining its resource, process and effective content. The goal determines the need to combine an integrated approach with a monographic research method and tools for qualitative and quantitative analysis. As a result of the research, the content of the innovative abilities of the company as a category inherent in the knowledge economy is determined. The authors describe the range of range of components of the company’s innovative abilities: financial, personnel, technological, informational and organizational. Assumptions are made about the composition of qualitative and quantitative indicators necessary to study the state and dynamics of the company’s innovative abilities. The issues of development management are presented in the form of the authors’ hypothesis on the construction of a roadmap, which provides for measures aimed at stimulating the development of innovative abilities of a company in the context of digitalization of the economy. As the information base for the study they use the work of Russian scientists published over the past five years on the development of innovative abilities of firms in the context of digitalization, as well as statistical data from open sources and the authors’ own observations. It is assumed that the article will be useful for management specialists focusing on issues of managing innovative development and the resource potential of a company