Research on the Development Paths and Strategies of Rural E-Commerce from the Perspective of Rural Revitalization

乡村振兴战略是当前我国农村经济发展的重要指导方针，也是加快推进社会主义新农村建设的重要指导方针。农村电子商务的发展是实现乡村振兴战略的重要基础。随着互联网和信息技术的不断进步，农村的信息化建设也取得了相应的发展，农村中生产经营方式和农民的生活发生了显著的变化，农村电子商务也因此在农村迅速兴起并蓬勃发展。作为数字经济与农村经济深度融合的产物，农村电子商务正逐步成为乡村振兴的重要引擎。本文旨在探讨乡村振兴视角下农村电子商务的兴起背景、发展路径及策略，以期为农村电商的可持续发展提供理论支撑和实践指导。The rural revitalization strategy is an important guiding principle for the development of China’s rural economy at present, and it is also an important guiding principle for accelerating the construction of a new socialist countryside. The development of rural e-commerce is an important foundation for realizing the rural revitalization strategy. With the continuous progress of the Internet and information technology, the informatization construction in rural areas has also achieved corresponding development. Significant changes have taken place in the production and operation modes in rural areas and the lives of farmers, and rural e-commerce has thus rapidly emerged and developed vigorously in rural areas. As a product of the deep integration of the digital economy and the rural economy, rural e-commerce is gradually becoming an important engine for rural revitalization. This paper aims to explore the rising background, development paths and strategies of rural e-commerce from the perspective of rural revitalization, in order to provide theoretical support and practical guidance for the sustainable development of rural e-commerce.