Research on the Development Status and Countermeasures of Agricultural Product E-Commerce in Lanzhou

近些年来，随着互联网技术的普及和电子商务的快速发展，兰州市作为甘肃省的经济中心，在农产品电子商务的发展上取得了快速而显著的进步。然而，其发展仍面临诸多问题和挑战，如基础设施薄弱、品牌建设不足、专业人才匮乏、农产品标准化程度低、市场竞争激烈等。本文通过对兰州市农产品电子商务的发展现状进行分析，探讨其存在的问题，并提出相应的对策建议，以及为兰州市农产品电子商务的长远发展提供参考，为兰州市农业经济增长提供新动力。In recent years, with the widespread application of Internet technology and the rapid development of e-commerce, Lanzhou, as the economic center of Gansu Province, has seen rapid progress in the development of agricultural product e-commerce. However, there are still many challenges and problems, such as weak infrastructure, insufficient brand building, lack of professional talent, low standardization of agricultural products, and fierce market competition. This paper analyzes the current development status of agricultural product e-commerce in Lanzhou, explores the existing problems, and proposes corresponding countermeasures and suggestions to provide references for the Long-term development of agricultural product e-commerce in Lanzhou, and provide new impetus for the economic growth of Lanzhou’s agriculture.