Shaping the gig economy: insights into management, technology, and workforce dynamics

The gig economy is revolutionizing modern labor markets, redefining employment structures ‎and workforce dynamics. This study offers a bibliometric analysis of gig economy research, ‎drawing from 84 Scopus-indexed articles (2017–2024) to uncover key themes such as worker ‎vulnerability, regulatory frameworks, human resource management, and the impact of digital ‎platforms. Keyword co-occurrence and thematic mapping reveal pivotal research clusters, ‎including algorithmic management, policy systems, worker safety, and the influence of ‎technological disruptions like artificial intelligence. Findings highlight the gig economy's ‎multidisciplinary nature, intersecting fields like labour economics, organizational studies, and ‎digital innovation. Global collaboration (39.29% international co-authorship) underscores the ‎interconnectedness of research, yet gaps persist in exploring worker well-being, regulatory ‎efficacy, and sustainable practices. The analysis emphasizes the urgency for robust policies to ‎safeguard labour rights, promote equitable platform management, and enhance workforce ‎well-being. Future research should address underexplored areas such as mental health, job ‎sustainability, and environmental dimensions of gig work. By aligning interdisciplinary ‎academic inquiry with real-world challenges, this study provides actionable insights for ‎policymakers, practitioners, and researchers. This work contributes to understanding the ‎complexities of gig economy management and shaping equitable and sustainable practices in ‎the evolving world of work‎.