APPROACHES TO DEVELOPING A REGIONAL DEVELOPMENT STRATEGY IN PUBLIC ADMINISTRATION

The rapid transformations occurring in the global socio-economic space require public authorities to seek new ways and approaches that ensure increased regional competitiveness and comprehensive, long-term efficiency of activities.This highlights the necessity of researching the methodological support for regional strategy processes and forming new approaches to developing regional development strategies.The purpose of the article is to improve approaches to developing a regional development strategy.Research methods -literature analysis and generalization.The article analyzes the scientific works of domestic scholars dedicated to regional strategy issues and proposes an approach to developing a regional development strategy that includes the following stages: stage.Analysis of the current state of regional development.Forecasting. stage.Defining the paradigm of regional development. stage.Defining the mission.Goal setting.V stage.Specification of regional development directions.V stage.Development of programs, projects, and plans.V stage.Adoption of the strategy (with the participation of business, the public, and other stakeholders).V stage.Implementation.V stage.Monitoring.Control.Improvement.The distinction of the stage "Defining the paradigm of regional development" allows for outlining perspectives and specifying conceptual development directions, considering the region 's uniqueness, history, culture, values, traditions, potential, and external environment challenges.Overall, the proposed approach allows for activating regional development through the broad involvement of the public, business representatives, and other stakeholders in discussing the strategy and other regional management processes.