COMPLIANCE EM PUBLICIDADE E MARKETING NA FLÓRIDA: LIMITANDO E REGULANDO PRÁTICAS NA REVENDA DE VEÍCULOS

Regulatory compliance in advertising and marketing in the U.S. vehicle resale industry has become essential for transparency and ethics in the automotive sector. This article examines American regulations on marketing and advertising, analyzing key applicable laws such as the Federal Trade Commission Act (FTC) and the Truth in Lending Act (TILA), while also exploring specific legislation in Florida. It also discusses the importance of compliance, its benefits, and its impact on the sector, emphasizing the need for a structured program to ensure marketing practices align with current regulations. The implementation of audits, continuous monitoring, and effective training are crucial aspects of risk mitigation and sanction avoidance. Finally, the study presents challenges and future perspectives for the sector, recommending strategies to ensure legal compliance and competitiveness in the vehicle resale market.