Strategic CSR: investigating the ripple effect of corporate social responsibility on perceived marketing performance through corporate image and reputation

Authors

Ransome Epie Bawack (ORCID: https://orcid.org/0000-0002-5441-604X)
Émilie Bonhoure (ORCID: https://orcid.org/0000-0002-6065-8395)
Jean Robert Kala Kamdjoug (ORCID: https://orcid.org/0000-0002-5734-5902)
Paul Marlène Agnia Nkolo
Solène Ouallet

Institutions

Audencia Business School (FR)
Nestlé (Brazil) (BR)
Catholic University of Central Africa (CM)
Kedge Business School (FR)
ESSCA School of Management (FR)

Publication Details

Journal: Journal of Strategic Marketing
Published: 2025-05-19
DOI: https://doi.org/10.1080/0965254x.2025.2508706
Citations: 2
Primary Topic: Corporate Social Responsibility Reporting
Type: article
Field-Weighted Citation Impact: 4.45

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article

Strategic CSR: investigating the ripple effect of corporate social responsibility on perceived marketing performance through corporate image and reputation

Ransome Epie Bawack, Émilie Bonhoure, Jean Robert Kala Kamdjoug, Paul Marlène Agnia Nkolo et al.

May 19, 2025

2 citations

Journal of Strategic Marketing

Corporate Social Responsibility Reporting

4.45

article

Strategic CSR: investigating the ripple effect of corporate social responsibility on perceived marketing performance through corporate image and reputation

Ransome Epie Bawack, Émilie Bonhoure, Jean Robert Kala Kamdjoug, Paul Marlène Agnia Nkolo, Solène Ouallet

May 19, 2025article en

2 citations

Abstract

No abstract available for this paper.

Journal of Strategic MarketingVol. 33(5)

Audencia Business School (FR), Nestlé (Brazil) (BR), Catholic University of Central Africa (CM), Kedge Business School (FR), ESSCA School of Management (FR)

Openalex Percentile: Top 6%

Corporate Social Responsibility Reporting

4.45

DOI Open Access PDF OpenAlex

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