Efektivitas Komunikasi Dalam Pelaksanaan Upacara Dewa Yajna Di Banjar Eka Suka Duka Dharma Kota Mataram

This article is situated within the discourse of communication studies, particularly in the study of Hindu religious communication, which highlights the important role of communication in the execution of religious rituals. The focus of this research is the effectiveness of communication in the implementation of the Dewa Yajna ceremony in Banjar Suka Duka Eka Dharma, Mataram City. The purpose of writing this article is to describe the forms of communication used, analyse the supporting and inhibiting factors of communication, and explain the implications of communication effectiveness on the smoothness of the ceremony. The research was conducted using a descriptive qualitative approach through observation methods, in-depth interviews, documentation, and literature study. There are no hypotheses in this study because it is exploratory in nature. The research results show that communication effectiveness is achieved through a combination of verbal and nonverbal communication, interpersonal and group communication, as well as transcendental communication that integrates social and spiritual aspects. The main supporting factors are the credibility of the banjar administrators, the clarity of information, and the active participation of residents, while the obstacles include concentration disturbances, delayed information, and social prejudice. This article contributes to the strengthening of religious communication theory by highlighting the importance of transcendental communication as a strategic element in building social cohesion and the success of yadnya ceremonies. The results of this study emphasise that the success of communication in a religious context is not only determined by the technical skill of conveying messages but also by the depth of spiritual meaning and collective awareness formed through symbolic interactions among community members.