Intellectual capital and the digital economy

Changes in today's economy are the subject of many international conferences and debates. On the one hand the benefits of digitization are being discussed, but on the other hand there is a growing appreciation of genuine ideas, innovation and creativity. Consumers in all sectors tend to make increasing use of the internet and the information available on various websites. Markets are selling more and more diverse products and services, and customers seem to be increasingly interested in novelty. It is very difficult to reap the benefits of the digitization of the economy at the same time. Awareness of the challenges related to intellectual capital and technology will help to better manage the internet, the opportunities offered by artificial intelligence because it is absolutely necessary to put the human interest at the forefront of all actions. We set out to highlight the main factors that have contributed to the development of the digital economy, as well as the challenges of intellectual capital in the context of the digital economy.