تأثير التجديد الاستراتيجي في الابتكار التنظيمي

Purpose: The research aims to identify the impact of strategic renewal on organizational innovation, as the research focused on a sample of the skipper company Najaf branch. And based on the problem that the researched company does not have enough organizational innovation due to the nature of the challenges and pressures it faces, which are sometimes characterized by difficult (internal and external) conditions, the research problem was formulated as follows: “What is the level of impact of strategic renewal on organizational innovation in the researched company? ". Design/Methodology: For the purpose of completing the requirements of the current research and in order to represent the target research community, the random sampling method was adopted, as (180) questionnaires were distributed directly to a sample of individuals working in the Captain of the Ship Company, Najaf branch, and (165) valid forms were retrieved for statistical analysis. The collected data were analyzed using a set of statistical tests available in SPSS V.26 and Smart PLS v.3.3.2. Practical Results: The results of the research showed that there is a direct impact of strategic renewal on organizational innovation in the company under study. The Importance Of The Research: The scarcity of previous studies (Arab and foreign) that included research variables (strategic renewal, and organizational innovation) together in the Raban Al Safina Company, so this research gained its importance in that it touched on these important variables in an attempt to describe the reality and address the problems facing the development of companies in Iraq in general. Because this sector is of great importance to society, the environment and the economy, and the captain of the ship in particular.