MULTIDIMENSIONAL ASSESSMENT OF INVESTMENT BANKING EFFICIENCY: INTEGRATING QUANTITATIVE AND QUALITATIVE APPROACHES

It is substantiated that assessing the effectiveness of banks’ investment activities requires a nuanced understanding of both quantitative indicators and qualitative variables that influence strategic and operational decisions. A key challenge lies in the inherent disconnect between the complexity of investment processes often shaped by behavioral and institutional factors and the rigid structure of traditional quantitative models. Most conventional methods prioritize short-term performance and fail to adequately reflect the dynamics of the economic environment or the specificities of financial institutions. This underscores the need for a more balanced analytical framework that integrates quantitative modeling with qualitative assessments and captures the multidimensional nature of bank operations in conditions of increased economic turbulence. This research aims to establish a theoretical foundation for developing a universal methodology for evaluating the effectiveness of banks’ investment activities. The study seeks to enhance the methodological tools for such analysis by accounting for multidimensionality, risk exposure, and the specific characteristics of the banking sector amid financial and macroeconomic instability. A critical review of existing approaches to assessing the effectiveness of banks’ investment activities was conducted, their advantages and limitations were analyzed, relevant quantitative and qualitative parameters of effectiveness were identified, and an integrative methodology based on DEA, RAROC, and integral assessment was proposed. The study confirms that the effectiveness of investment strategies significantly depends on the accurate identification of relevant variables and the appropriateness of the analytical approach. Advanced modeling tools provide a higher degree of forecasting precision, support strategic risk analysis, and enhance decision-making quality. The proposed theoretical and methodological approach allows for a more consistent treatment of risk profiles, behavioral factors, and institutional constraints. The integration of short-term and long-term perspectives within a unified evaluation model enhances adaptability to market volatility and improves the relevance of strategic recommendations. By reducing subjectivity and capturing systemic importance, the framework supports more resilient and informed investment decisions in the banking sector.