Research and Analysis on the Demand Trends of Innovative Products of Guangxi Ethnic Minority Brocades in China

Background and Aim: Guangxi's ethnic minority brocade culture has a long history, but it is difficult to inherit. This study aims to understand the demand trend of consumers for innovative woven products, to promote the development and cultural inheritance of the woven industry. Materials and Methods: The study used literature research and questionnaire survey methods to collect data on consumers' viewing value, cultural characteristics, innovation, practicality, cost-effectiveness, and price acceptance of woven brocade products, ensuring the universality and representativeness of the results. The data from the questionnaire survey were quantitatively analyzed using SPSS 25.0 software. Results: The research results show that consumers prefer products with aesthetic value, regional cultural characteristics, and creativity, while also focusing on practicality and cost-effectiveness. With high price sensitivity, most accept a price range of 0-200 yuan. Tend to purchase cultural and creative products related to clothing, home decor, and daily necessities, with casual wear and embroidery, weaving, printing, and dyeing techniques being popular. Conclusion: The research provides clear guidance for the Ethnic minority brocade industry in Guangxi. The industry should focus on the cultural value and innovative design of products while considering consumers' practical needs and price sensitivity. By developing product types that meet market demand and adopting popular craftsmanship techniques, the development and inheritance of the weaving industry can be effectively promoted.