From Viewers to Participants: The Evolution of Learning Through Interactive Video

ABSTRACT Background In light of the growing need to understand interactive learning effectivity and especially post‐Covid 19 pandemic constraints, the key question is how to develop interactive videos in order to get the most effective results. Objectives This research aims to explore the pedagogical benefits of interactive video with branching narratives as an up‐to‐date environment for learning and instruction, in order to encourage curriculum developers as well as instructors to use it. Methods Analysis of seven different projects, developed by pedagogical and production teams from different educational institutions, was conducted through interviews and quantitative measurements. Results This analysis exposed six different pedagogical benefits: Flexibility, Personalization, Engagement, Evaluation, Interactivity and Problem Solving, all revolving around the Branching Narrative motive of the video. Repetitive patterns were found: developers chose to use specific structural features like looping, branching and opening videos, as well as interactive features like narrative choice and sensitive timer, although many others were available for them. Conclusion This research offers valuable insights into the development of interactive video for learning, highlighting trends and emerging pedagogies. The testimonials and pedagogical benefits revealed in this study may pave the way for innovative uses of technology—specifically, interactive videos for learning. It shows that this environment is both flexible and effective, making it suitable for various educational contexts, formal and informal. The programme's analysis and its advantages enhance understanding of this rich learning medium and may inspire others to explore similar approaches in different settings, laying the foundation for future research.