Rural and Non Rural Digital Divide: Impact on Health Communication of Chitradurga District, Karnataka

This paper reports the investigating the effect of digital divide among rural and urban citizens.Usage survey data, research is employed by the authors framing a well-structured questionnaire and interviews among citizens of rural and urban areas of Chitradurga District, Karnataka, Digital divide is one of the major concern issue in the society. The rural area is less likely to have an access to an internet and communication technologies, however limited data is available regarding rural-urban in online health information seeking. The rural area is less likely to use the internet for health purpose. The online health information seeking is influencing with the factors likely; sex, education, age, monthly income, and internet diffusion. The article discloses the impact of these difference.