Relationship between Socio-economic Factors and ICT Adoption among Dairy Farmers

A research investigation was conducted in Banda district of Uttar Pradesh, India to find out the relationship between ICT tools and socio-economic variables of dairy farmers. Ex-post-facto research design and simple random sampling technique were used in this investigation. The data was collected through personal interviews of 80 dairy farmers. The analysis of the study performed through correlation methods together with multiple regression and path analysis. The investigated independent variables produced an R2 value of 94.4 percent that identified the factors responsible for total variation in farmer ICT tool usage. The path analysis determined both direct and indirect components during analysis. The variable dairy experience showed the strongest direct influence (0.631) among all variables yet annual income produced the highest total indirect influence (0.489) on farmer utilization of ICT tools. The research demonstrates a need to increase the utilization rate of ICT tools used by dairy farmers in this district.