MOTIVATION AND SATISFACTION AMONG COMMUNITY HEALTH OFFICERS (CHOs) IN AYUSHMAN AROGYA MANDIRS: A STUDY IN HIMACHAL PRADESH

This study explores the motivational drivers and levels of job satisfaction among Community Health Officers (CHOs) working under the Ayushman Bharat initiative in Himachal Pradesh. Through a combination of face to face and telephonic interviews and in-depth interviews, the research identifies factors influencing CHO motivation, such as job security, financial incentives, community service desires, and challenges like workload, infrastructure, and work-life balance. Findings show a positive belief in public health impact, high role clarity, and training adequacy, but also reveal critical concerns about job satisfaction, especially in terms of compensation, recognition, and administrative burden. The study emphasises the need for systemic improvements to sustain CHO motivation and strengthen primary healthcare delivery.