Opportunities and Challenges of Marine Tourism in South Malang, East Java, Indonesia

This study assesses the feasibility of developing sustainable marine tourism in South Malang, Indonesia, by evaluating key factors such as natural resources, cultural heritage, and infrastructure. Using field surveys, stakeholder interviews, and visual assessments across 50 beaches, 15 critical criteria were analyzed, including accessibility, market potential, and environmental sustainability. The results highlight significant opportunities for eco-tourism development, particularly in beaches like WatuLepek and Pasir Panjang, which score higher due to better infrastructure and environmental management. However, challenges such as inadequate infrastructure, limited eco-friendly accommodations, and low environmental awareness were identified, especially in areas like Licin and Sipelot. The study concludes that with targeted infrastructure improvements, effective environmental management, and meaningful community engagement, South Malang can capitalize on its natural and cultural assets to develop a sustainable tourism model that aligns with global trends. These findings provide a strategic framework for balancing economic growth with environmental conservation, positioning South Malang as a competitive ecofriendly destination in the international tourism market.