Beer Fest: Exploring Visitor Satisfaction, Experience, and Motivation

This study examines the variables that affect beer festival attendees’ motivation, pleasure, and behavioral intentions, paying special attention to the relationship between loyalty practices and event experiences. The study finds important factors influencing satisfaction by analyzing 793 survey responses. These factors include incentives stemming from the need for novel experiences, chances for social contact, and learning about craft beer. The quality of the site, efficient planning, and the provision of interactive activities like tastings and instructive workshops are logistical factors that further raise satisfaction levels. The findings underscore the multidimensional nature of visitor satisfaction, emphasizing the interplay of sensory, emotional, and cognitive dimensions in shaping memorable event experiences. High levels of satisfaction correlate strongly with loyalty intentions, as evidenced by attendees’ willingness to recommend the festival and their intention to return for future editions. These results align with the broader literature on experiential tourism, which highlights the importance of cocreation, authenticity, and meaningful social engagement in fostering positive visitor experiences.