ESTRATÉGIAS PARA ATRAÇÃO DE CAPITAL ESTRANGEIRO PARA O BRASIL.

This article analyzes the strategies adopted by Brazil to attract Foreign Direct Investment (FDI), highlighting the main challenges and opportunities within the national economic context. Based on a qualitative approach, the study examines factors such as political stability, infrastructure, incentive policies, economic reforms, and the role of investment promotion agencies. The research indicates that despite obstacles such as legal uncertainty, bureaucracy, and macroeconomic instability, Brazil presents significant competitive advantages, including a robust agricultural sector, renewable energy potential, and a large consumer market. The adoption of structural policies such as tax reform, industrial stimulus programs, and digital platforms for reducing bureaucracy has contributed to making the business environment more attractive. The study concludes that strengthening these measures, along with active investment promotion and international integration through multilateral agreements, is essential to increase foreign capital inflows and drive the country’s sustainable growth.