GESTÃO FINANCEIRA DE MICRO E PEQUENAS EMPRESAS DO VALE DO JARI

This paper presents the importance of financial management for micro and small companies in the Jari Valley, showing how financial management is fundamental for their growth and solidification. The financial management of micro and small businesses involves a set of activities and strategies for business success, including aspects such as financial management, personnel management, stock management, strategic planning, marketing and sales. Success lies in optimizing available resources, adapting to the market and remaining competitive. Learning to manage a business may seem like a challenging task, and it is, but it is essential for business success. The manager must administer using the tools and knowledge necessary to effectively manage all aspects of an enterprise. The research method was a descriptive study, which was seen as the most appropriate for the research work. In this way, the relevance of financial management and managerial tools for micro and small companies in the Jari Valley region was ascertained. At the end of the study, it can be concluded that the objective was achieved, which was to identify the common problems affecting micro and small businesses in three municipalities that make up the Jari Valley (Monte Dourado District, Laranjal do Jari and Vitória do Jari). The Jari Valley is going through a challenging time, where the company that maintained a flow of jobs has gone bankrupt, resulting in an explosion of new businesses.