Talent Management Strategies for Generation Z: An Exploratory Study in Romanian Organizations

Abstract The complex economic transformations that have defined the last decades worldwide have determined new processes of re-evaluation and adjustment of human resources strategies to respond more effectively to the needs, and expectations of new generations joining the workforce. In this context, Generation Z is beginning to progressively replace Generation X personnel, introducing a distinctive and diverse collection of values, beliefs, expectations, and advanced technological competencies. Given the current lack of empirical research on strategies for attracting and retaining Generation Z talent within organizations, we aim to contribute to filling these gaps through an in-depth analysis of distinct views, motivations, and expectations of Generation Z individuals in Romania. This study aims to address this gap by identifying Generation Z’s preferences related to flexible work environments, career development opportunities, and work-life balance. Using a structured questionnaire administered to a randomly selected sample of individuals aged 19 to 28 in Romania, the research explores their motivations, expectations, and workplace priorities. Findings reveal that Romanian Generation Z employees value flexibility, recognition, and ongoing development. These insights can support organizations in adapting HR policies to enhance engagement and long-term retention. The study contributes to the literature by providing updated data on Generation Z’s integration into the Romanian workforce, emphasizing the importance of tailoring talent management strategies to generational needs.