Spinner Innovation: Integrated Model for the Development and Prediction of Innovation

Abstract Innovation stands as a pivotal process for small and medium-sized enterprises (SMEs) committed to investing resources into pioneering and impactful solutions, thereby enhancing their competitive edge both domestically and internationally. Nonetheless, many SMEs overlook the true potential for innovation within their own operations and how they can effectively navigate the innovation landscape when deciding to allocate resources to it. Innovation is essential for SMEs to thrive in competitive markets, adapt to change, and achieve sustainable growth. By fostering a culture of innovation and investing in creative ideas, SMEs can unlock new opportunities, overcome challenges, and position themselves for long-term success. For numerous SMEs, innovation resembles a trial-and-error endeavor, often leading to feelings of anxiety and frustration, as resources are seemingly squandered. In response, the Spinner Innovation model aims to forecast an organization’s innovation potential and provide a structured pathway to guide the innovation investment process, thus minimizing risks. The objective of this study is to introduce the Spinner Innovation model and delve into its empirical applications within various economic sectors, focusing on SMEs. This research is underpinned by an analysis of scientific publications sourced from the Scopus database.