Entrepreneurial behaviour among Guava growers

The research study was conducted in Ahmednagar districts of Maharashtra state. Rahata and Kopargaon tahsil was selected purposively as it has maximum area and production under the guava. 12 villages were selected and from each village 10 guava growers were selected randomly, made sample size of 120 guava growers. An ex-post facto research design was used for research. The interview schedule was used to collect the data. The result revealed that about i.e. 61.66 percent of guava growers were middle aged, About i.e.36.67 percent of guava growers were educated up to higher secondary level, Majority i.e. 71.66 percent of guava growers were engaged in agriculture, About i.e. 45.84 percent of guava growers had small size of land holding, About i.e. 38.33 percent of guava growers had low level of annual income, About i.e. 45.84 percent of guava growers had up to 1.00 ha area under guava cultivation, More than half i.e.53.34 percent of guava growers had up to 11 years’ experience in guava cultivation, About i.e. 50.00 percent of guava growers had average mass media exposure, 29.17 percent of guava growers had poor level of social participation and 53.34 percent of guava growers had poor level of extension contact. Majority i.e. 60.84 percent of the guava growers had medium level of entrepreneurial behaviour. It was observed that out of ten independent variables education, occupation, land holding, area under guava cultivation, experience in guava cultivation, mass media exposure, social participation and extension contact were positive and significant. Whereas, age is negatively significant to entrepreneurial behaviour of guava growers.