SENTIMENT ANALYSIS OF ONLINE DATING APPS USING SUPPORT VECTOR MACHINE AND NAÏVE BAYES ALGORITHMS

In daily life, the use of digital applications is increasingly widespread, making dating apps increasingly popular and an important part of modern social interaction. This research aims to analyze user sentiment towards online dating apps, specifically Tinder, using Support Vector Machine (SVM) and Naïve Bayes algorithms. The problem underlying the importance of this research is the lack of balance between positive and negative sentiments in Tinder app users, which can affect user experience and the quality of service provided by Tinder. Utilizing the CRISP-DM framework, this research involves six stages, from data collection to evaluation. The results showed a significant imbalance between the number of positive and negative sentiments before optimization, but after the application of the SMOTE technique, there was a balancing between the two sentiment categories. SVM achieved 85% accuracy, while Naïve Bayes achieved 84%, with similar performance in identifying positive and negative sentiments. While both models performed satisfactorily, SVM appeared more stable in recognizing both positive and negative sentiments, suggesting the potential to be a superior choice in the context of dating apps. As such, this research makes an important contribution to the understanding of users' views on Timder apps and provides a basis for further development.