A STUDY ON THE FINANCIAL INVESTMENT PREFERENCES AMONG URBAN RESIDENTS IN GUJARAT

This study explores the financial investment preferences among urban residents in Gujarat, with a particular focus on the influence of demographic factors on these preferences. The research aims to analyze the types of investments favored by urban residents and to examine the association between their demographic profiles and investment choices. Using a sample size of 150 urban residents, the study employs a quantitative approach to gather data on various investment options, including Fixed Deposits, insurance products, and income-generating investments. The findings reveal a strong preference for low-risk, secure investments, particularly Fixed Deposits, due to their guaranteed returns. Additionally, the study highlights the significant role of insurance products in financial planning and the preference for investments that provide regular income. The analysis also shows a clear association between demographic characteristics, such as age, income, and education, and investment preferences. This study provides valuable insights for financial planners and policymakers to better understand and cater to the financial needs of urban residents in Gujarat.