Contextualized CALL Products: A Case Study of CALL Academic Entrepreneurs

Despite numerous entrepreneurial products and services capitalizing on the opportunities afforded by CALL, there is a noticeable lack of entrepreneurial perspectives and analyses in CALL-related literature. This study explores four CALL academic entrepreneurs and the CALL products they developed. It aims to identify the distinctive products generated, the target customer base, and the entrepreneurial goals of the academic entrepreneurs. The study highlights that CALL products are highly contextual and are influenced by personal experiences, interests, and professional expertise. The study's findings were utilized to create a CALL entrepreneurial products model. These findings have the potential to inform future research in this area and offer valuable guidance to policymakers and stakeholders seeking to support and foster the development of CALL academic entrepreneurship in diverse settings.