Emerging Trends in Digital Banking Services in Rural Markets: The Case of SBI in Telangana
India's rapid development of digital infrastructure has enabled a significant change in the banking sector, particularly in rural areas.This study explores the latest advancements in digital banking services in rural areas, with a focus on Telangana's State Bank of India (SBI).It examines the creation, adoption, and outcomes of digital banking products, including online, mobile, and digital wallets, as well as transactions based on biometrics.It examines the ways in which rural banking is evolving due to digital payments, mobile banking, micro-ATMs, and financial literacy initiatives.The paper examines both opportunities and challenges in the process of digital transformation and proposes strategies for enhancing rural financial inclusion with state-of-the-art banking technologies.The study employs a qualitative methodology supported by secondary data from government documents, banking statistics, and published literature.The findings demonstrate how SBI's focused efforts have sped up rural Telangana's adoption of digital banking, but they also highlight persistent barriers to full integration.
Publication Details
- Journal
- International Journal of Progressive Research in Engineering Management and Science
- Published
- 2025-05-17
- DOI
- https://doi.org/10.58257/ijprems41048
- Primary Topic
- Microfinance and Financial Inclusion
- Type
- article
- Field-Weighted Citation Impact
- 0.00