A STUDY TO DESCRIBE THE NEEDS OF BIG DATA IN MEDIA

The big thing for media companies are “Big Data” strategies. In this paper, we describe the need for big data in the media industry. The reams of data from media require Big Data which deals with variety of strategies and tactics that involve massive data sets, and technologies. The Big Data trend has impacted all industries, including the media industry, as new technologies are being developed to automate and simplify the process of data analysis, and as throngs of data analysts are being trained and hired to meet the demand for the analysis of these data. Big Data strategies can include audience analytics to enable a better understanding and targeting of customers; tools to understand public and private databases for journalistic storytelling; tools to manage and search the exploding amount of video, social media and other content; tools to target advertising and ad campaigns; tools to automate the production of text and video stories, tools to identify waste and enable efficiencies; and much more for newspapers, television, magazines and Internet-only publishers.