Residents’ Knowledge and Appreciation for Heritage Tourism Site in Bayombong Nueva Vizcaya

This study examines the residents’ knowledge and appreciation of the Saint Dominic Cathedral as a heritage site in Bayombong, Nueva Vizcaya. Saint Dominic Cathedral serves as a hub of faith, history, and culture in the community, giving a spiritual growth, preserving local heritage, and supporting nearby businesses through religious tourism and community activities. Its significant role enhances the social and economic fabric of Bayombong, Nueva Vizcaya. The research aims to determine the extent of residents’ awareness and valuation of the cathedral’s historical and cultural significance and to develop an Information, Education, and Communication (IEC) plan to enhance local understanding of this important site. Using qualitative research methods, particularly round-table discussions, data were gathered from residents living near the cathedral. The findings reveal that while most residents share a common understanding and appreciation of the heritage site, some lack sufficient knowledge about its historical and cultural importance. The informants seem to know more about the dark past of the Saint Dominic cathedral such as the fire and earthquake. To address this gap, the study recommends crafting an IEC plan using platforms such as social media, newspapers, websites, and other communication channels to effectively disseminate information about the Saint Dominic Cathedral. These efforts aim to foster greater awareness and appreciation of the cathedral as a heritage site, encouraging preservation and community pride. Saint Dominic Cathedral is crucial in heritage conservation, symbolizing historical and cultural preservation while boosting tourism and fostering economic opportunities for the local community. Its presence strengthens community pride, promotes cultural identity, and highlights the importance of safeguarding significant landmarks for future generations.