PENDAMPINGAN USAHA TENUN PADA KELURAHAN RANTEALANG KABUPATEN TANA TORAJA

This service aims to provide assistance in improving the skills of weavers in introducing motifs and marketing woven fabric businesses using social media. The mentoring method used in this research includes skills training. The result of this activity is the improvement of skills and knowledge of the weavers. This will lead to the production of quality products and the development of innovative designs or motifs that respect Toraja cultural values, thus attracting consumer interest. Through this activity, weavers can exchange experiences and learn from each other. The implication of this activity is that mentoring focused on improving technical skills, knowledge, and online marketing methods is an effective strategy in developing woven fabric businesses

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Publication Details

Journal
Indonesian Journal of Engagement Community Services Empowerment and Development
Published
2024-08-08
DOI
https://doi.org/10.53067/ijecsed.v4i2.155
Primary Topic
Agriculture and Agroindustry Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

PENDAMPINGAN USAHA TENUN PADA KELURAHAN RANTEALANG KABUPATEN TANA TORAJA

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Indonesian Journal of Engagement Community Services Empowerment and Development
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article

PENDAMPINGAN USAHA TENUN PADA KELURAHAN RANTEALANG KABUPATEN TANA TORAJA

Rati Pundissing, Chrismesi Pagiu, Dian Intan Tangkeallo, Duma Daud, Reni Alik Kabuaran
article en

Abstract

This service aims to provide assistance in improving the skills of weavers in introducing motifs and marketing woven fabric businesses using social media. The mentoring method used in this research includes skills training. The result of this activity is the improvement of skills and knowledge of the weavers. This will lead to the production of quality products and the development of innovative designs or motifs that respect Toraja cultural values, thus attracting consumer interest. Through this activity, weavers can exchange experiences and learn from each other. The implication of this activity is that mentoring focused on improving technical skills, knowledge, and online marketing methods is an effective strategy in developing woven fabric businesses

Indonesian Journal of Engagement Community Services Empowerment and DevelopmentVol. 4(2)
Universitas Kristen Indonesia (ID)
Openalex Percentile: Top 45%
Agriculture and Agroindustry Studies
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