Research on the Reform of Management Information System Curriculum and Integration of AI Technology Based on OBE Concepts

Under the background of digital transformation, the traditional Management Information System (MIS) course faces the realistic dilemmas of vague objectives and lagging technology. This study takes the OBE concept as a framework to explore the lightweight integration path between AI and the curriculum system. By reconstructing the three-dimensional goal of "knowledge-competence-literacy", integrating the core application of AI in MIS, designing the progressive content of "theory-case-project", adopting the project-based learning and flipped classroom mode, and constructing a dynamic and diversified evaluation system, the study systematically integrates the OBE concept with the traditional MIS course, which is facing the reality of vague goals and technology lag. Through systematic integration of OBE concepts and AI technology tools, the study has formed the reform logic of "goal-led-technology-enabled-practice-driven", which emphasizes the intersectionality of disciplines and the practicability of technology, and promotes the docking of course content with industry needs. The reform plan provides a low-threshold and easy-to-promote paradigm for liberal arts technology courses, helps students cultivate technology application ability and innovative thinking, and has practical reference value for digital education transformation.