Análisis del Consumo de Cigarrillo a través de la Elasticidad Precio, Periodo 2015-2023

This study evaluates the impact of price elasticity on cigarette consumption in Ecuador between 2015 and 2023, with the aim of analyzing how cigarette demand varies in response to price changes, considering the country's specific socio-economic and economic factors. The research employs a non-experimental, quantitative, and descriptive methodology, using the average formula to calculate the price elasticity of cigarette demand. The results indicate that the price elasticity is negative, showing an inverse relationship between price and quantity demanded: as cigarette prices increase, demand decreases, although in a relatively inelastic manner. In other words, the price increase reduces the quantity demanded by a smaller proportion than the price increase. This behavior is influenced by fiscal policies and the socio-economic characteristics of the Ecuadorian population. The study highlights the importance of considering the national context when designing fiscal policies aimed at reducing tobacco consumption. Price-elasticity-based policies can not only optimize tax collection but also contribute to improving public health. It is suggested that tax increases be gradual and that awareness campaigns, particularly targeted at vulnerable groups like the youth, be implemented to reinforce the impact of fiscal policies. These findings provide valuable information for policymakers seeking to balance economic and public health objectives.