INTERACTIVE MULTIMEDIA TOOLS IN READING COMPREHENSION OF LEARNERS

This study examines the use of interactive multimedia tools to enhance students' reading comprehension during the 2024-2025 school year. A total of 250 elementary school teachers from the Antipas District, Magpet West District, Matalam West District, Matalam Central District, President Roxas South District, and President Roxas Central District in Cotabato Province were selected as respondents using purposive and complete enumeration sampling methods. To analyze the effectiveness of multimedia tools, the study employed mean and weighted mean calculations, alongside Pearson correlation coefficient and multiple linear regression analysis for hypothesis testing. Findings indicate a significant relationship between interactive multimedia tools and learners’ reading comprehension, particularly in terms of engagement level, content understanding, and ease of use. Based on the results, it is recommended that teachers integrate adaptive learning features in multimedia tools to better address individual learners' needs. Additionally, incorporating gamification elements such as quizzes, rewards, and interactive storytelling can enhance student interactivity. Continuous professional development focused on interactive multimedia strategies is encouraged to further support reading comprehension development among learners.