TOTAL QUALITY AS AN APPROACH TO DEVELOPING ARCHITECTURAL EDUCATION

Total Quality Management (TQM) – the third revolutionary wave following the Industrial Revolution and the Computer Revolution – is a modern concept that emerged at the end of the last century as a result of intense global competition among economic, industrial, technological, and commercial organizations in developed countries. This was particularly evident between Japanese institutions on one side and European and American institutions on the other, aiming to achieve customer satisfaction. In the past few decades, the term "TQM" began to enter the field of education. This research paper seeks to shed light on what this approach can offer in higher education in general and in architectural education in particular.