A Study on the Emerging Technologies and Data Privacy Challenges in India

ABSTRACT: The world of technology in India has really blown up lately with new things like Artificial Intelligence (AI), Internet of Things (IoT) and using big data everywhere. All this new technology has totally changed how Indian society works, like entire industries and government organisations, even the ordinary citizens' daily lives. But there's downsides too, especially around the privacy of personal information of the people. This paper really dives deep into how all these emerging technologies clash with keeping data private in India. It takes a close look at the advantages and disadvantages of innovations like AI, including how helpful they can be but also how they could let personal information get exploited. A big focus is on how much these technologies rely on collecting tons of private data about people, analysing it and using it in ways individuals don't always agree to or even realise. This study was conducted using an empirical research method. Convenient sampling method was used to collect the samples and the sample size was 200. The sampling frame was set within Chennai, Tamil Nadu. The dependent variables are level of awareness about the emerging technologies, concerns regarding data privacy when using or interacting with emerging technologies, need for specific laws or regulations in India to address data privacy concerns related to emerging technologies, measures should be taken by the companies or organisations to ensure better data privacy protection, improvements or recommendations that would enhance data privacy in the context of emerging technologies in India and the independent variables are age, gender, educational qualification, salary and occupation. The research tools used here are bar charts for data analysis. On top of that, the paper really criticises India's current laws about data privacy, questioning if they can truly protect sensitive data from misuse and access by companies and governments, adopting more technologies. It points out the gaps and limitations in today's policies compared to global standards, and recommends India to update its rules to reduce privacy risks as much as possible while still encouraging innovation. KEYWORDS: Artificial Intelligence (AI),Cybersecurity, Data privacy, Internet of Things (IoT), Security protocols and encryption.