DIGITAL MANAGEMENT IN THE MODERN ERA

This article analyzes the importance, application areas, and challenges of digital management in the modern era. The implementation of digital management technologies enables organizations to optimize their operations, efficiently manage resources, and improve strategic decision-making processes. In particular, the use of artificial intelligence, big data analytics, cloud technologies, and automation systems has led to the development of innovative approaches in management. The article examines the impact of digital management on business process automation, the development of startups, and its application in the field of innovation. Additionally, it analyzes the key barriers faced by digital management, including cybersecurity risks, financial difficulties, challenges in adapting human resources to new technologies, and data security issues. Keywords: digital management, implementation of digital technologies, business process automation, cybersecurity and data protection, startups and innovation management.