Pemanfaatan Media Sosial Instagram sebagai Islamic Digital Marketing Promosi Lingerie pada Akun Wifeonly

Lingerie is a category of women's underwear that implies that it is attractive, fashionable or both. Lingerie is made of light, elastic, smooth, thin, or decorative fabrics such as silk, satin, spandex, chiffon or lace. Wifeonly is a brand owned by Meilia, an entrepreneur from Semarang who initially sold books but shifted to the underwear fashion business due to a continuous decline in book sales. Now wifeonly produces underwear & herbs such as panties, bras and lingerie. Uniquely the system that meilia builds in her business is a Syar'i system or Islamic marketing and makes Instagram the only media to sell her products. The theory used in this research is Islamic digital marketing. This study aims to find out the efforts and attention of business owners in applying the halal system to the products they sell even though their superior products are very vulnerable to being judged negatively in terms of the intended use. The method used in the research is field research, namely a research method that collects data directly in the field, involving observation, interviews, and documentation to understand phenomena in their original context. Now Wifeonly, whose business is rapidly on social media, has a follower of 40,600 people with a turnover of hundreds of millions per month, has answered questions and concerns of some parties about its business, especially the purpose and purpose of using its main product, namely lingerie. The results of the analysis that has been carried out that Wifeonly has implemented Islamic values from the Islamic digital marketing concept.