Marketing effect of virtual influencers and its mechanisms in the context of AI technology

Authors

Ruijuan Wu (ORCID: https://orcid.org/0000-0002-3492-5330)
Yan Li (ORCID: https://orcid.org/0000-0002-6273-1218)
Wei Chen (ORCID: https://orcid.org/0000-0001-5700-0114)

Institutions

Capital University of Economics and Business (CN)

Publication Details

Journal: Advances in Psychological Science
Published: 2025-01-01
DOI: https://doi.org/10.3724/sp.j.1042.2025.1425
Primary Topic: Innovations in Education and Learning Technologies
Type: article
Field-Weighted Citation Impact: 0.00

Controls

|||

ALL TIME

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

article

Marketing effect of virtual influencers and its mechanisms in the context of AI technology

Ruijuan Wu, Yan Li, Wei Chen

Jan 1, 2025

Advances in Psychological Science

Innovations in Education and Learning Technologies

article

Marketing effect of virtual influencers and its mechanisms in the context of AI technology

Ruijuan Wu, Yan Li, Wei Chen

January 1, 2025article en

Abstract

No abstract available for this paper.

Advances in Psychological ScienceVol. 33(8)

Capital University of Economics and Business (CN)

Openalex Percentile: Top 85%

Innovations in Education and Learning Technologies

DOI Open Access PDF OpenAlex

AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Marketing effect of virtual influencers and its mechanisms in the context of AI technology — Ruijuan Wu, Yan Li, et al. · Advances in Psychological Science (2025) | TGRS Research Map | TGRS