SUSTAINABLE BABY CARE: INNOVATIONS IN BIO PLASTIC DIAPERS AND WIPES

This study examines consumer awareness and perception regarding the environmental impact of conventional baby care products, particularly disposable diapers and wipes. Using primary data from 100 respondents, statistical analyses, including ANOVA and T-tests, were conducted to assess variations across demographic factors such as age, education, and occupation. The findings reveal significant differences in awareness and perception, with higher education and certain occupational groups demonstrating greater environmental consciousness. While many respondents acknowledge the harmful effects of conventional products, affordability and accessibility remain major concerns in adopting biodegradable alternatives. The study highlights the need for targeted awareness campaigns, policy interventions, and improved availability of sustainable baby care products. Enhancing consumer knowledge and promoting eco-friendly choices can contribute to reducing environmental damage caused by conventional baby care items.