INFORMATIZATION PROCESSES IN SMALL BUSINESS ORGANIZATIONS IN THE CONSTRUCTION SECTOR (BASED ON INTERVIEWS WITH MANAGERS AND EMPLOYEES)

Digitalization in any sphere of life is an urgent trend and necessity today, since it is believed that information technology and Internet technologies make it possible to automate management and production processes in organizations of the commercial and non-profit sectors. The purpose of the research, the data of which are presented in this article, was to analyze the ideas of managers and employees of small business companies in the construction industry about the nature of the use of information and Internet technologies in professional activities, in informatization processes that allow building communication and management in organizations at a qualitatively higher level. For the purposes of the study, a data collection methodology was used in the interview format for employees of six small business companies in the city of Kazan. The respondents' answers were transcribed and analyzed, and then summarized into generalizing conclusions. The answers provided relate to the respondents' ideas about the difference between information and Internet technologies, their preferences in digital services, assessment of the effectiveness of using these tools in a company, and the nature of the impact of information processes on production and management activities...