DIGITAL TRANSFORMATION OF BUSINESS PROCESS MANAGEMENT IN THE EAST COUNTRIES: TRENDS, CHALLENGES AND PROSPECTS

This article is devoted to the analysis of the processes of digital transformation of business management in the countries of the East, such as China, Japan, South Korea and Singapore. The purpose of the study is to identify the main trends, challenges and prospects for the digital transformation of business process management in the digital economy, as well as to identify key factors contributing to the successful adaptation of organizations to digital change. The novelty lies in the systematization of approaches to digital transformation in the countries of the East, the analysis of the impact of technological innovations on organizational structures and management processes, as well as the consideration of specific cases of successful implementation of digital solutions. The objectives of the research include the study of key factors influencing the digital transformation of business process management. The research methodology is based on an integrated approach, including methods of comparative analysis, systematization of scientific data, study of case methods and analysis of business practices of leading companies. The results of the study show that the digital transformation of business process management in the countries of the East is determined by the level of government support, the availability of digital infrastructure and the innovative potential of companies.