International Competitiveness of China’s Floriculture Industry

Currently, China’s floriculture industry, leveraging its abundant natural resources and deeprooted cultural heritage, continues to advance toward achieving “Ecological Wealth and a Beautiful China.” This study quantifies the international competitiveness of China’s floriculture industry by employing three key indicators: market share in the global flower trade (MS), trade competitiveness index (TC), and revealed comparative advantage index (RCA). A comprehensive international competitiveness index was constructed based on the entropy weighting method applied to these indicators from a global perspective. The findings indicate that while China’s floriculture industry possesses significant growth potential, achieving high-quality and sustainable development remains a long-term challenge. The study proposes strategic recommendations to enhance China’s position in the international flower market, including improving product quality, expanding cross-border e-commerce exports, strengthening coldchain logistics capabilities, and fostering talent development in the floriculture sector.