DIGITAL TOOLS FOR INCREASING INVESTMENT ATTRACTIVENESS AND COMPETITIVENESS: THE EXPERIENCE OF CHINA AND KAZAKHSTAN

This study is devoted to the analysis of digital tools used in the business environment of Kazakhstan and China in order to identify digitalization strategies for attracting investments. The aim is to identify digital tools that enhance Kazakhstan's investment attractiveness, as well as to analyze China's experience in developing the digital economy. The novelty lies in the comparative analysis of digital technologies and digitalization strategies of China and Kazakhstan, in assessing their impact on investment attractiveness. The objective is to study the impact of digital technologies on the investment attractiveness of countries. Methodology is a method of literature analysis, comparative analysis of digital strategies of China and Kazakhstan, content analysis of materials, a systematic approach to assessing the impact of digital tools on investment attractiveness. The results confirm that the introduction of digital technologies contributes to increasing the investment attractiveness and competitiveness of the country. China's experience shows that digital transformation, supported by government and business, leads to significant economic growth. Kazakhstan needs to strengthen government support for digital initiatives, develop digital infrastructure, and improve legislation. The introduction of blockchain technologies, artificial intelligence and big data will accelerate digital transformation and increase the economic efficiency of the country.