DYNAMICS OF DEVELOPMENT OF CREATIVE AND INNOVATIVE SECTORS IN THE SOUTHERN FEDERAL DISTRICT

The article is devoted to the analysis of the current state and development trends of creative and innovative sectors in the Southern Federal District. In the context of globalization and rapid technological progress, creative industries are becoming an important factor in the economic growth and competitiveness of regions, but they depend on human potential, innovative infrastructure, communication systems, formal and informal institutions. Researchers are increasingly interested in this topic, as these sectors provide higher growth rates of added value, increase business activity, and develop new directions, but require special analysis methods that cover the transfer of intellectual property, the relationship between creative and innovative processes, and the development of growth poles. The paper provides a detailed analysis of existing areas of creativity research, uses up-to-date statistical data to assess the growth dynamics of creative sectors, as well as identify the main problems in their study...