EFFECT OF CASH FLOWS ON FINANCIAL PERFORMANCE OF NIGERIAN E-COMMERCE FIRMS FINANCIAL SECTOR

This study investigates the effect of cash flows on financial performance ofNigerian e-commerce firms.The study adopts an ex-post-facto research design and employs linear regression analysis to assess the relationship between cash flow variables and financial performance.Data were collected from the annual reports of three publicly available Nigerian e-commerce firms, covering the period from 2014 to 2023, using purposive sampling based on data available in the public domain.The data were analyzed using SPSS statistical software.The results indicate that cash flows significantly affect the financial performance of Nigerian e-commerce firms, emphasizing their role in enhancing liquidity.The study concludes that e-commerce firms should prioritize cash flow evaluation to improve financial performance.It recommends that the Federal Government should integrate e-commerce firm management into tertiary institution curricula and include cash flow and cash management in the annual workshops for Entrepreneurship Education instructors in higher institutions.